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Hating Periodization Gets You Nowhere

Table of Contents

Key Takeaways:
  • You can hate periodization all you want, but embracing Remote Wellness need to happen to reap its benefits.
  • All things worth doing are difficult at first, including learning periodization at a high level.
  • The benefits of installing periodization based Remote Wellness into your practice far outweighs the negatives of learning and performing periodization.

“I hate programming” – a client of mine

She’s of course referring to writing training programs for her Remote Wellness clients. I honestly understand the sentiment.

There exists a non zero learning curve when it comes to learning anything new, and that experience stinks while you’re in it.

Raise your hand if you loved learning about origins, insertions and innervations for an entire semester.

For a lot of practice owners, it can be tough to put their future-binoculars on and look past today and what needs to be done to make things happen right now.

But I think you can agree that mastering anatomy and “honing your x-ray goggles” like my anatomy professor used to say, has been an absolute must in our field. 

I liken the slog of learning anatomy to the slog of learning programming and athlete management. Except, learning programming isn’t nearly as sloggy (I don’t think this is a word) as learning everything else that you and I have gotten through as PTs. 

And the benefits are numerous. While learning programming is just one piece of the Remote Wellness puzzle, your ability to learn it and tolerate it (even enjoy it) opens up a world of opportunity. 

Not only can you better serve your patients, but you can:

  • retain them for longer/get them to pay you more times
    • retain them for a year and their lifetime value goes up by 200%
  • decrease your pressure to acquire new patients
    • who needs new patients when your current ones are worth so much
  • lessen the demand of seeing both patients and wellness clients in person

Just like a lot of things in the small business world, it’s a means to an end. That end is taking your practice where it hasn’t gone before. 

Everyone knows that to go somewhere you’ve never gone, you’re going to have to do things you’ve never done, and if you don’t like where you are now or have somewhere you want to go, changing things up is a necessity.